Ford Sync Prize Arrives and what the heck?

Today, I received the prize as promised from ePrize LLC who was hosting the Ford Sync Your Life contest, which I recently took first place prize which was supposed to be an $1,100 camcorder.  I was anxious today to open the box to see what had been sent. It was a Sony HDR-UX10 HD Camcorder sent via amazon.  So, first thing I do is hop on Amazon to see what it is worth, and low and behold, you can purchase this camera for $599!!! I thought, wow, I just signed a release for tax reasons that stated the value of the prize I would have to claim on a 1099 would be valued at $1,100.  So, I figured, well maybe its MSRP is $1,100. So, I check Sony's website and it only has a list price of $899.00.

At this point, I would have to state that I am a little bit upset at the award and the fact that I already hate Sony camcorder's and now I am stuck with one that I likely couldnt sell for more than $500, and I would loose $250 of that at least in taxes this upcoming year. Ohh, and the camcorder doesnt even support SDHC memory cards.  So, I have sent them a nice long email, and await their reply.  

UPDATE: 07/14/2008
After a few emails back and forth with ePrize, they have decided to send me the remaining $300 to even the score.  Good for them. :)